Google trends: These are the most searched terms – 2023
Google is one of the largest and best-known search engines on the Internet. The company Google LLC was founded in 1998 by Larry Page and Sergey Brin and is headquartered in Mountain View, California. Google offers various services, including the search engine Google Search, Google Maps, Google Mail (Gmail) and YouTube. Google is also active in many other areas, including advertising, cloud computing, and hardware.
What is Google Trends?
Google Trends is a tool provided by Google to track the popularity of search terms. It shows how frequently certain search terms have been used in Google Search over time. By using Google Trends, users can find out what topics are currently most popular and what trends are developing. The data provided by Google Trends can be used for various purposes, such as analyzing market trends or planning marketing strategies.
Common uses of Google Trends
Google Trends offers a variety of ways in which the data it collects can be analyzed and used.
Tracking Google search queries
By tracking searches for specific products or services, businesses can see whether interest in their offerings is increasing or decreasing. This way, they can adjust their marketing strategies accordingly and respond to customers‘ needs.
Capture popularity of topics
However, Google Trends can also be used to track the popularity of topics or events. By tracking searches for specific keywords or terms, you can see which topics are currently most popular and which are trending. This information can be used for content planning for blogs, websites or social media channels to make sure you’re always up to date and offering relevant topics.
Filter function with Google Trends
Google Trends also offers the ability to filter data by region, city or country. In this way, companies can find out in which areas interest in their products or services is particularly high and focus specifically on these markets. The extensive and filterable analysis is also very helpful for search engine optimization.
Overall, Google Trends offers a wide range of options for tracking the popularity of search terms and identifying trends, and is a useful tool for companies to adapt their marketing strategies and respond to the needs of their customers.
The most searched terms in Google Trends – 2023.
The most searched terms in Google change from year to year, reflecting current events and trends. While in 2022 the terms „Ukraine“, due to the Ukraine conflict and „Olympics“ or „World Cup 2022“ were still very widespread, at the beginning of 2023 some other search terms are very popular. In some cases, the search volumes of the terms still extend into December 2022. Some frequently searched terms are:
„france morocco“
„argentina croatiago“
„argentina france“
Were frequently searched by users due to the 2022 World Cup in Qatar to view results and dates of the respective matches.
„2023 World Darts Championship“
The World Darts Championship is an annual darts tournament in which the best darts players in the world compete against each other. It is organized by the Professional Darts Corporation (PDC) and is the most prestigious darts tournament in the world.
The competition has been held every December at Alexandra Palace in London since 1994. In the past, the World Cup has also been held in other countries such as Scotland, Ireland, the Netherlands and Germany.
„Maria Telkes“
Maria Telkes was a Hungarian-American scientist and pioneer in the field of solar energy. She is best known for her work on the development of solar heating systems and her research on the use of solar energy.
„Lili Elbe“
Lili Elbe was a Danish transgender pioneer and artist. She was one of the first people to undergo gender reassignment surgery and speak publicly about her experience.
„Ana Mercedes Hoyos“
Ana Mercedes Hoyos was honored as a Colombian artist by Google and got a „doodle“ dedicated to her.
„ChatGPT“
CHATGPT is a neural network model developed by OpenAI and used for real-time text generation. It was released in early December 2022.